Send High-Intent Site Visitors to Sales

Vector Team

Not every buyer fills out your demo form, but many still show serious intent.


This playbook helps you identify known contacts who visit pricing, demo, or other conversion-critical pages, and send that signal directly to sales while the intent is fresh.

The Vector Way:

Most sales teams wait for a form submission to engage.

Vector flips that.

By tracking contact-level engagement on high-intent pages—like pricing, demo, or integration docs—you can alert sales the moment real buyers are showing serious interest. No guessing. No waiting. Just faster action.

When to use this play:

Use when:

  • A known contact visits high-value pages (pricing, demo, product tour, etc.)
  • The contact is already in your CRM or belongs to a target account
  • You want to trigger sales alerts or sequences based on behavior, not form fills

Goal

Accelerate active deals and intercept late-stage buyers by notifying sales at the right moment.

Objectives

  • Identify mid- to bottom-funnel behavior from known contacts
  • Alert sales before the buyer bounces
  • Trigger timely, relevant outreach based on the content consumed
  • Increase velocity from website to sales conversation

Use case

Someone from your ICP account visits the pricing page—but doesn’t fill out a form. You don’t want to wait for them to come back.

With Vector, you can detect that high-intent behavior, tag the contact, and route it straight to sales (via Slack, CRM, or sequencer) for fast, contextual follow-up.

Play type: Bottom-Funnel | Lifecycle Acceleration | Sales Activation Estimated time to execute: 30–60 minutes setup + real-time automation

How it works:

Step 1: Define your high-intent pages‍

Identify URLs that indicate buying behavior—typically pricing, demo request, integration docs, customer stories, or comparison pages.

Step 2: Build your “Hot Page Visitors” segment‍

Use Vector to track contacts who’ve visited those URLs and resolve their identity. You can narrow by ICP, account ownership, or existing opportunity stage.

Step 3: Trigger sales alerts‍

Set up a rule that sends the contact data to sales—via Slack, CRM, or your sequencing tool. Include the page they visited, the time, and any prior engagement history.

Step 4: Kick off follow-up or sequence‍

If the contact is owned, notify the rep with context. If unowned, route to an inbound SDR or create a new lead in your CRM. You can also auto-enroll them into a light-touch sequence.

Call Out Box - Example Slack message or email:

👀 [First Name] from [Company] just viewed the pricing page.
ICP match. Previously clicked on “ROI Guide.”
Now’s the time to reach out.

Step 5: Monitor for re-engagement‍

Track repeat visits or further activity to prioritize hotter accounts and alert reps again if interest increases.

Wrap-up: stop waiting for form fills, start acting on signals

When a buyer lands on your pricing page, they’re telling you something.

With Vector, you don’t need to wait for a form fill to make a move. This play helps you detect high-intent behavior, get that signal into sales hands instantly, and win the deal before your competitor knows there’s one to win.

Timing is everything and now you’re ahead of it.

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Table of contents

Stop guessing  with expensive, legacy abm tools

Fill the funnel with high intent contacts, not meaningless accounts