Goodbye, Guessing. Hello, Funnel Vision.

Imagine you’re in a meeting with your CMO. She asks, “Who from our target accounts is showing interest in us?”

This question would temporarily paralyze most B2B SaaS marketers, because they’ve never been able to get data deep enough to answer it. Traditional account-based marketing (ABM) tools promise this level of precision, but give you nothing more than broad intent signals at the account level. 

You, your CMO, and your sales team are left thinking, “Great, this company's on our site. But now what? Who should we actually reach out to—and how?” And that’s when the guesswork begins. 

Contact-based marketing gives this kind of guesswork the boot.

The rise of contact-based marketing (CBM)

Marketers who adopt contact-based marketing (CBM) are leading the charge in a new, hyper-targeted era of demand generation. Unlike legacy ABM tools that stop at the account level, CBM allows you to zoom in on real people within your target accounts to know who's in-market, uncover their buyer intent, and take precise, timely actions.

With CBM, marketers can finally answer critical questions like:

• Who actually clicked on our ads or landed on our site?
• Who is showing intent for relevant topics off of our site?
• What stage of the buyer's journey are they in?
• What action should we take next?

And now, Vector—the leading contact-based marketing platform—gives you a direct line of sight.

Introducing Funnel Vision: See and convert real people at every stage of their journey

Funnel Vision is the newest evolution of Vector's contact-based marketing platform. Like X-ray vision for your marketing funnel, you can now see a level deeper than traditional ABM to track and take action on real people from your target accounts at every stage of the buyer's journey.

With Funnel Vision, Vector delivers on the unfulfilled promise of ABM by empowering B2B marketers to truly connect with their audience beneath the surface of account-level data:

• Identify which specific contacts at target accounts are showing intent
• Visualize where each contact sits in their buying journey on multiple dimensions
• Discover buying groups and stakeholders within target accounts
• Take intelligent, targeted action based on a contact's exact funnel position

"I've never seen this level of granularity before."

Sidney Waterfall(VP of Marketing at OpenBrand) on Funnel Vision

What makes Vector Funnel Vision different

Imagine having X-ray vision that cuts through the black box of account-level data—revealing not just what companies are engaging, but precisely who within those accounts is active, what stage they're in, and how you can move them toward conversion.

That’s the visibility—and actionability—Vector gives you with the addition of Funnel Vision, now included with every Vector plan (yes, even our free plan!)

Here’s what’s new:

A dimensional, contact-level view of the funnel: See where each contact is within your target accounts, across two dimensions:

• Intent stage: Buyer's general stage in their purchase process
• Lifecycle stage: Buyer’s engagement level with your brand

Visualize their buying journey, discover stakeholder groups, and pinpoint your next strategic move.

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Filter contacts by funnel position: See which people from each target account are at any one of 16 points in the funnel. Then click into each contact to see their individual intent events over the past 30 days.

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Run marketing plays based on funnel position: Click into any point in the funnel, build a segment from the contacts in that funnel stage, and Vector automatically recommends and builds the best plays to move those contacts closer to purchase.

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‍26 new playbooks to move contacts toward conversion: Take action directly from within Vector, capturing contacts on your ungated content to running competitive comparison ads at the exact right moment.

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The sum is greater than the whole of the parts here. For the first time ever, marketers can truly meet buyers where they are in their journey. No more misaligned messaging. No more wasted budget. And, most importantly, no more guessing.

Funnel Vision, activate!

When you know exactly who a buyer is, and exactly where they are on their path to purchase, the whole “right person, right message, right time” principle becomes something you can actually execute at scale.

Contact-based marketing is the superpower you’ve been waiting for—and Vector is your trusty sidekick. To see through your funnel and start targeting real buyers who matter, reach out to our team. 

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