Product Release: Business Units

You’ve got personas to reach, accounts to engage, and campaigns to run…
…and somehow, you’re still recreating the same filters every time.
‍
Cue the iconic Dolly Parton lyrics from "9 to 5":
“Tumble outta bed and stumble to the segment…” 🎶
(or...you know, something close to that.)

Manual filters? No thanks. It’s time to work smarter — not harder.

With Vector’s new Business Units, you can set up persona, intent, and account filters once and reuse them across every segment and Funnel Vision view.

What's included

Reusable Buyer Persona Filters
‍‍

Skip the copy-paste. Define job titles, seniority, industries, and more once — then apply in one click.

Think:

• Marketing Managers in Healthcare
• VP+ roles in FinServ
• Known emails from the Northeast

Account Lists from CRM or CSV
‍
Pull in high-priority accounts from Salesforce, HubSpot, or your own CSVs.

Perfect for:

• Target account campaigns
• Customer win-back flows
• Event attendee follow-up
• Suppression lists

Centralized Intent Topics
‍
Use branded, in-market, or competitor keywords to track what your audience is researching — and where they are in their journey.

Spot the signals like:

• “Revenue intelligence” → Category research
• “6sense” or “ZoomInfo” → Competitive sniffing
• “Vector” or “contact-level data” → Time to act

If you're ready to start, check out the Business Units help article.

Live footage of you: Strutting into the marketing meeting, knowing your campaigns are spot on:

‍

Why this matters

Let’s be honest:
‍
Marketing’s building personas. Sales is focused on pipeline. Success is tracking churn risk.
‍
But if your segments aren’t aligned, your messaging falls flat.

With Business Units, you can:

• Launch segments in seconds
• Align cross-functional teams on who you’re targeting
• Cut manual work and reduce targeting errors
• Filter Funnel Vision by real buyer traits, not guesses

Oh — and if your CRM updates?
‍
So does your Business Unit. Just like that.

Now, create segments to take action

Once your Business Units are set up, you’re ready to go:

• Retarget VP buyers from target accounts who visited pricing
• Suppress happy customers from prospecting ads
• Trigger outbound when competitors pop up in research
• Launch nurture flows for non-priority leads who match your persona

Need ideas? Vector has built-in playbooks to help you act fast and stay sharp.

👉 Explore Playbooks

‍

Final thoughts

Business Units aren’t just a cleaner way to manage filters; they’re a smarter way to run your entire go-to-market motion.
‍
By standardizing personas, account lists, and intent signals, you provide every team with a single source of truth for whom to target and when to act.

Here’s how it plays out:

• Marketing builds segments in seconds, runs sharper campaigns, and stops wasting budget on the wrong folks
• Sales gets clearer signals on real buyers in pipeline — with filters that match the CRM
• Customer Success spots churn risks and expansion opps early, using the same logic across the board
• RevOps removes manual work and ensures CRM data flows cleanly into targeting and activation

It’s segmentation that actually works the way your team does: fast, focused, and in sync.

And as Dolly might say: “Don’t get so busy makin’ a livin’ that you forget to build a better funnel.”

Start with a few Business Units. Scale what works. Watch your GTM engine hum.