App Clip

Imagine your favorite app's main dish, but you're served just a scrumptious appetizer—just enough to get a taste without the full commitment! That's an App Clip. It's Apple's clever way of letting you use a tiny part of an app without the hassle of a full download, perfect for those "I'll only ever use this once" moments, like unlocking a rental scooter or paying for parking. Basically, it's the "speed dating" version of apps: quick, efficient, and nobody's committing to anything long-term unless you both swipe right!

An App Clip is a lightweight version of an iOS app designed to deliver a specific, focused task quickly and seamlessly. Introduced by Apple, App Clips provide users the ability to access essential functions of an application without the need to download the full app from the App Store, thus reducing barriers to entry and friction in user experience. Ideal for on-the-go interactions, such as renting a scooter or ordering coffee, App Clips are limited to 10 MB in size to ensure rapid loading times and are discoverable via methods such as NFC tags, QR codes, or links in Safari. This strategic approach enhances customer engagement by offering immediate value in situational contexts, thereby potentially increasing conversion rates by allowing users to sample an app's core features.