RB2B vs. Bombora: Which should you choose?

About RB2B

RB2B reveals the EXACT companies visiting your website — with contact details. Names, emails, LinkedIn profiles — the works. But there's a catch: US traffic only. Your international visitors remain ghosts in your analytics. The platform fires instant Slack alerts when prospects hit your site, connects with your CRM, and operates on credits starting at $149/month after you burn through the free tier.

About Bombora

Bombora tracks content consumption across B2B sites to generate Company Surge scores — showing when accounts are actively researching your space. Think intent data for hundreds of categories, but without the contact details you actually need to close deals. Integrates through APIs and data feeds, but good luck getting transparent pricing. They'll make you dance through custom quotes instead of publishing real rates.

What do users say?

The silence is deafening — no user reviews surfaced for RB2B in our research. We found plenty of content about collecting B2B software reviews and review methodologies, but actual user feedback on RB2B? Missing in action. This could signal a newer platform still building its review presence, or simply that users aren't vocal about their experience yet.

Users praise Bombora as the reliable workhorse of B2B intent data. Marketing and sales teams love its robust industry coverage, seamless HubSpot and Salesforce integrations, and Company Surge data that actually improves targeting. The frustrations? No historical data storage. Dashboard issues that slow you down. Taxonomy updates crawl at 3-4 months for new keywords. European coverage lags behind their US strength.

Comparison

RB2B

RB2B transforms your anonymous website traffic into actionable contact intelligence — instantly. When prospects visit your site, you get their names, emails, and LinkedIn profiles delivered straight to Slack. No waiting, no guesswork. But here's the limitation that stings: US traffic only. Global businesses lose visibility on international visitors entirely. The freemium model teases basic functionality, but real value requires paid plans starting at $149/month.

Bombora

Bombora dominates intent data by tracking content consumption across B2B networks. Their Company Surge scores and hundreds of intent categories fuel account-based marketing strategies. The data depth impresses — but stops short of contact information. You'll know which companies are researching, but still need additional tools to reach the people within those accounts. Custom pricing keeps you guessing on budget planning.

Choose RB2B when you're focused on US markets and crave immediate action on website visitors — especially if your team lives in Slack and wants to convert traffic into leads instantly. Bombora suits enterprise teams running sophisticated ABM programs who need global intent signals for account prioritization. RB2B delivers contact-based marketing with person-level data, while Bombora requires additional contact databases to reach identified companies. That contact gap? It's Bombora's Achilles heel — because intent without the ability to actually reach people doesn't close deals.

Do you need account-based marketing, or something else?

Here's what's revolutionizing ABM: your funnel isn't about faceless accounts. It's about the decision-makers and influencers within those accounts.

Enter contact-based marketing (CBM) — the breakthrough that flips traditional ABM on its head. Instead of chasing broad account intent signals, CBM pinpoints the EXACT people engaging with your content in real-time, even when they ghost your conversion forms.

This solves the intent-marketing puzzle by eliminating ambiguity.

Contact-level data reveals high-priority leads by identifying individuals behind key touchpoints. Deliver hyper-targeted ads based on specific contact behaviors. Bridge the marketing-sales alignment gap with actionable, lead-level insights that actually convert.