Koala vs. Influ2: Which should you choose?

About koala

Koala identifies the companies visiting your site and tracks their engagement — giving you first-party intent data based on pageviews and events. Its AI prioritizes accounts showing real buying interest. Koala integrates with HubSpot, Salesforce, and Apollo.io, so you can pull contact information for the companies it spots. Pricing starts with a free tier (up to 250 accounts) with paid plans beginning at $350/month.

Perfect for small to mid-size B2B companies looking to transform website traffic into sales opportunities. Setup? Just add a script to your website and Koala immediately starts identifying companies through IP matching. The limitations? Koala has restricted integrations beyond the main CRMs, identifies companies — not individuals (unless they complete forms), and relies solely on your website data rather than third-party intent signals. While it works globally, Koala performs best with U.S.-based traffic.

About influ2

Influ2 is a person-based advertising platform that lets B2B companies target SPECIFIC individuals across LinkedIn, Facebook, Google, and Amazon. It tracks engagement at the contact level — not just account level — giving sales teams real-time intelligence about which prospects engaged with which ads. The platform integrates with major CRMs and marketing automation tools, and connects ad exposures directly to pipeline and closed deals through revenue attribution reporting.

Instead of relying on cookies or IP lookup, Influ2 uses first-party data matching for accurate targeting of your intended recipients. Pricing bundles both platform costs and ad spend into a single flat rate based on your contact list size. Influ2 requires defined target lists and thrives when sales and marketing teams align — making it ideal for account-based programs targeting specific decision-makers rather than broad lead generation efforts.

Comparison

Koala

• Koala captures website visitor intent data, identifying companies through IP tracking and prioritizing accounts based on engagement patterns. It provides basic firmographics but lacks its own contact database — relying on integrations to get contact information.
• Integration options are limited primarily to HubSpot, Salesforce, and Apollo.io, restricting workflow options for teams using other marketing systems. Pricing starts with a free tier, but costs jump with scale — potentially becoming expensive for larger organizations tracking many accounts.

Influ2

• Influ2 offers person-level ad targeting across multiple channels with detailed engagement tracking at the individual contact level. It requires pre-defined contact lists but provides precise targeting and full-funnel attribution from impression to closed deal.
• Integration capabilities are extensive, connecting with major CRMs, marketing automation platforms, and sales engagement tools. Pricing bundles both platform and ad spend into a single rate based on target list size — simplifying budgeting but requiring defined contacts upfront.

Koala works best for smaller B2B companies wanting to identify and prioritize website visitors with minimal setup. It helps teams capitalize on existing traffic without requiring pre-defined contact lists — making it suitable for companies in early ABM stages who need quick deployment and immediate insights from their website.

Influ2 serves companies with established contact lists who need precision targeting at the individual level. Contact-based marketing allows messages to reach SPECIFIC decision-makers rather than broad account targeting, which matters because B2B purchases involve multiple stakeholders with different priorities. Koala can't perform contact-based marketing natively, requiring additional tools to identify and engage specific individuals, while Influ2 makes this capability central to its function.

Do you need account-based marketing, or something else?

Here's the revelation that's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the decision-makers and influencers within those accounts.

That's what makes contact-based marketing (CBM) a breakthrough. Instead of focusing on broad account intent signals, contact-based marketing pinpoints the exact people engaging with your content in real-time, even when they don't convert.

How does this solve the traditional tension of intent-based marketing? It clears up the ambiguity.

With contact-level data, you can reveal high-priority leads by identifying the individuals behind key touch points. Deliver hyper-targeted ads based on specific contact behaviors. And bridge the gap between marketing and sales alignment with actionable, lead-level insights.