Playbooks
Turn ghosted buyer signals into pipeline with Vector Playbooksâreal-time, full-funnel actions powered by contact-level data from Funnel Vision.

July 3, 2025
Turn ghosted buyer signals into pipeline with Vector Playbooksâreal-time, full-funnel actions powered by contact-level data from Funnel Vision.
July 3, 2025
How Playbooks bring structure to your shapeless funnel:
Letâs set the scene: your CMO turns to you and asks, âwho from our target accounts is âšactuallyâš showing interest?â
Suddenly you're drawing a blank. It feels like youâre chasing shadows.
đ€Ą Your ABM platform says thereâs intent.
đ€š Sales says the account is cold.
đ» Analytics shows trafficâŠbut from who?
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And thatâs when the haunting begins: ghost clicks, ghost accounts, ghost MQLs.
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Letâs be real: your funnel isnât missing leads. Itâs missing motion.
Your systems are collecting signals: page visits, ad clicks, intent data, email opens. But that data is scattered across tools, trapped in static reports, or stuck in dashboards no one checks.
So instead of turning signals into action, your GTM engine stalls out in one of three ways:
The result?
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Great leads fade into the background. Campaigns miss their moment. Sales gets frustrated.
That's where playbooks come in.
Most tools stop at âthis company is showing interest.â
Funnel Vision goes deeper: showing which contacts are active, what theyâre researching, and how engaged they are with your brand.
It maps every contact across two dimensions:
The result? A 16-square grid that acts like a radar for your funnel.
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You can see whoâs heating up, whoâs slipping away, and whoâs ready for outreach.
And hereâs the best part: each square comes with a recommended Playbook so youâre not just seeing the signal, youâre acting on it.
Think of Vector Playbooks as the séance that turns your haunted funnel into a living, breathing GTM motion.
They donât just show you whatâs happening. They tell you what to do about it, and help you do it instantly.
Each Playbook is a pre-built, ready-to-run GTM motion. It takes the signals surfaced in Funnel Vision like contact-level intent, engagement, and behavior and turns them into tactical plays like:
But this isnât just a list of tasks. Itâs about orchestration at scale.
Playbooks bring structure to your chaos. Instead of relying on random Slack pings, spreadsheet exports, or gut checks, they operationalize what happens next, so every buyer signal maps to a clear, purposeful action.
You can move faster, too. No more waiting days to build a campaign or pass a lead to sales. Playbooks let you act instantly on live data without bogging down RevOps or manually stitching workflows together.
They also make your marketing smarter. Every play is behavior-driven, persona-aware, and tied to funnel position, so you stop wasting budget on irrelevant outreach and start delivering timely, high-impact engagement.
And because Playbooks bridge marketing and sales, they tighten the entire GTM loop.
Marketing doesnât just pass leads. They support deals.
Sales doesnât just guess who to follow up with. They strike at the right time.
Best of all, Playbooks help you prove the value of your signals. Itâs not just âwe saw intent.â Itâs âwe turned that intent into six sourced opportunitiesâ because you ran the right play before the moment vanished.
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Vector's 26 Playbooks cover every part of your funnel from cold contact to customer expansion:
1. Out-of-market? No problem.
Warm up cold contacts with low-cost, high-awareness ads that build recognition without breaking the budget.
Examples:
Activate The Unaware With Affordable, Hyper-Targeted Ads
Drive Cold Contacts To Events With Targeted Ads
2. Intent is showing? Strike now.
Trigger retargeting, email, and sales alerts when someone shows signs of real buying behavior.
Examples:
Trigger Sales Alerts From Competitive Or Category Research
#NoForms: Convert Content Readers With Relevant Outreach
3. Deal in motion? Surround it.
Support sales cycles with stakeholder ads, decision-maker insights, and multi-threading support.
Examples:
Get Execs Involved Before Competitors Win By Default
Track The Buying Group: Real-Time Alerts From Open Opps
4. Already a customer? Donât stop.
Catch expansion signals, competitor risk, or upsell readiness and route them to CS, AMs, or your next campaign.
Examples:
Turn Unknown Interest Into Expansion And Education Opportunities
Catch Customer Churn Signals Before They Escalate
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Vector Playbooks help you take real-time action at every stage of the funnel.
Theyâre powered by Funnel Vision, so every alert, ad, or campaign is grounded in what your buyers are actually doing.
Your funnel doesnât need more leads. It needs movement.
Playbooks make that happen: automatically, intelligently, and at the exact right moment.
Letâs stop watching ghosts float by.
đ» Letâs run the play.
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