Influ2 vs. Demandbase: Which should you choose?

About Influ2

Influ2 targets specific individuals by name — not just broad accounts. Deploy ads across LinkedIn, Facebook, and Google that reach your exact contacts. Track engagement at the contact level, then feed this data to sales teams in real-time. The bundled pricing model combines ad spend and platform costs into one fee based on contacts targeted. You get first-party data precision without the noise of third-party intent datasets.

About Demandbase

Demandbase combines account intelligence with advertising and web personalization — all in one unified ABM platform. Connect your CRMs and marketing automation systems. Identify anonymous website visitors through IP lookup. Track account-level intent signals. Run targeted ads while personalizing website content for specific accounts.

What do users say?

Users praise Influ2 for its unique ability to target specific individuals rather than broad accounts — no other platform offers this level of precise contact-level advertising. Customers report significant improvements in their marketing ROAS, with testimonials mentioning reduced media spend waste, increased deal closure rates, and better pipeline generation through strategic targeting. Users consistently appreciate how Influ2 integrates seamlessly with their existing sales and marketing workflows while providing valuable insights into who is actually engaging with their ads — enabling more informed and timely sales outreach.

Users describe Demandbase as a comprehensive ABM platform that serves as the backbone for account-based GTM strategies. They value features like intent data, engagement tracking, account scoring, and display advertising capabilities. Many users praise its robust integrations (particularly with Slack and Outreach), accurate website visitor identification, and strong support team. However, some users express skepticism about intent data reliability and question whether the high cost (often $150K+ annually) delivers measurable ROI compared to simpler alternatives — with concerns about IP lookup accuracy and attribution claims.

Comparison

Influ2

Influ2 excels at person-level advertising with bundled pricing that simplifies budgeting. Strong sales-marketing alignment tools bridge the gap between campaigns and closed deals. However, it requires predefined contact lists — it won't discover new prospects for you, limiting effectiveness for broader lead generation campaigns.

Demandbase

Demandbase offers comprehensive ABM orchestration with extensive account intelligence and end-to-end campaign management. The platform's complexity and enterprise pricing make it cost-prohibitive for smaller teams — requiring significant time investment to master its full feature set.

Influ2 works best for mid-market companies with defined target lists who need precise person-level advertising and tight sales-marketing coordination. Demandbase serves large enterprises requiring comprehensive ABM orchestration across multiple stakeholders and channels — particularly when budget allows for full feature utilization.

Both tools support contact-based marketing, though they approach it differently — Influ2 specializes in direct person-level targeting while Demandbase identifies contacts within broader account strategies. Contact-based marketing capabilities drive modern B2B success by enabling personalized outreach that resonates with individual decision-makers rather than generic company-wide messaging — ultimately driving higher engagement and conversion rates in increasingly competitive markets.

Do you need account-based marketing, or something else?

Here's the revelation that's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the decision-makers and influencers within those accounts.

That's what makes contact-based marketing (CBM) a breakthrough. Instead of focusing on broad account intent signals, contact-based marketing pinpoints the EXACT people engaging with your content in real-time — even when they don't convert.

How does this solve the traditional tension of intent-based marketing? It clears up the ambiguity.

With contact-level data, you can:

• Reveal high-priority leads by identifying the individuals behind key touchpoints
• Deliver hyper-targeted ads based on specific contact behaviors
• Bridge the gap between marketing and sales alignment with actionable, lead-level insights