Influ2 vs. Clearbit: Which should you choose?

About Influ2

Influ2 reveals the exact people engaging with your ads across LinkedIn, Google, and other channels — even when they don't convert. Upload your contact lists, and it serves hyper-targeted ad sequences to specific decision-makers by name. The real breakthrough? You get person-level engagement data flowing directly to your sales team, so they know exactly which prospects clicked what and when.

About Clearbit

Clearbit de-anonymizes your traffic by enriching contact and company records with firmographic, technographic, and contact data pulled from public sources and proprietary datasets. It automatically fills missing CRM fields in real-time as leads flow in — shortening your forms and boosting conversion rates through seamless API integrations.

What do users say?

Influ2 users rave about one thing: precision. Instead of spraying ads at broad audiences, you're targeting specific individuals within your key accounts. Users consistently highlight the person-level engagement tracking that shows exactly who interacted with your ads — no form fills required. The customer support and onboarding experience? Top-tier. The dashboard helps sales teams prioritize outreach by surfacing engaged prospects instantly. Some limitations exist — no real-time activity reporting, limited banner templates, and basic ROI reporting — but users love the surgical targeting and actionable sales intelligence.

Clearbit earns praise for accurate data enrichment and seamless Gmail/Salesforce integration. Users appreciate the time-saving contact discovery and comprehensive company intel from just an email or domain. The interface? User-friendly. The prospecting features? Powerful. The downsides hit hard though — customer support responses drag up to 2 weeks, data accuracy occasionally misses the mark, and pricing transparency is murky. European contact coverage shows gaps that frustrate international teams.

Comparison

Influ2

• Influ2 excels at person-level advertising with strong revenue attribution — but requires well-defined contact lists and tight sales-marketing alignment to deliver results.

Clearbit

• Clearbit provides high-quality data enrichment with excellent API integration capabilities — though its narrow feature focus and volume-based pricing can limit scalability.

Choose Influ2 if you're running enterprise ABM programs that demand person-level advertising precision. Its ability to target specific individuals across multiple ad networks makes it ideal for high-value account targeting with strong sales-marketing alignment.

Pick Clearbit if you're focused on data quality and lead enrichment — especially if you're already using HubSpot or need developer-friendly APIs for growth-oriented teams.

Both tools enable contact-based marketing, but through different approaches. Influ2 delivers direct person-level ad targeting. Clearbit enhances contact data for personalized outreach. This contact-level capability transforms modern B2B marketing by enabling precise targeting and personalization at scale — moving beyond generic account-based approaches to engage specific decision-makers with relevant messaging throughout their buyer journey.

Do you need account-based marketing, or something else?

Here's what's flipping ABM upside down: your funnel isn't about anonymous accounts. It's about the exact decision-makers and influencers within those accounts.

That's why contact-based marketing (CBM) is a breakthrough. Instead of chasing broad account intent signals, CBM pinpoints the specific people engaging with your content in real-time — even when they ghost your forms.

How does this solve traditional intent-based marketing frustrations? It eliminates the guesswork.

Contact-level data reveals high-priority leads by identifying the individuals behind key touchpoints. Deliver hyper-targeted ads based on specific contact behaviors. Bridge the sales-marketing gap with actionable, person-level insights that actually drive pipeline.

With contact-level data, you're not just targeting accounts — you're targeting the people who make decisions.