Influ2 vs. Clearbit: Which should you choose?

About Influ2

Influ2 is a B2B advertising platform that enables person-level targeting across multiple ad networks including LinkedIn, Facebook, Google, and Amazon. It reveals EXACTLY which individuals viewed or clicked on your ads, then integrates this engagement data with your CRMs and sales tools—letting your team follow up based on specific interests. The platform tracks ad engagement from first impression through to closed deals, delivering attribution reporting that connects your advertising efforts directly to pipeline and revenue.

The system requires your own contact lists rather than supplying third-party intent data. It uses a privacy-compliant approach based on first-party data matching instead of cookies or IP targeting. Pricing is usage-based with a single bundled fee that includes both platform access and media costs, charged according to how many contacts you target. Influ2 shines brightest for focused account-based marketing programs where sales and marketing teams collaborate to target specific decision-makers.

About Clearbit

Clearbit is a data enrichment service that turns minimal inputs like email addresses or domains into comprehensive business information. It delivers firmographic details (industry, employee count, hierarchies), contact information, technographic data about companies' tech stacks, and IP intelligence to identify website visitors. The system works through APIs and integrations with platforms like HubSpot (where it's now native as "Breeze"), Salesforce, Marketo, and others—allowing real-time enrichment of leads and form shortening to boost conversion rates.

The service has global data coverage across all countries, though depth varies based on a company's web presence. Its architecture is developer-friendly with flexible APIs that fit into custom workflows. Since being acquired by HubSpot, Clearbit operates on a tiered pricing model that charges per enriched record, with costs that increase with volume. It focuses narrowly on data enrichment rather than offering a full sales toolset, requiring integration with other systems for complete sales and marketing functionality.

Comparison

Influ2

• Influ2 provides contact-level engagement tracking and person-based advertising across multiple channels. It targets specific individuals—not broad accounts—requiring well-defined contact lists.
• The platform integrates with major CRMs and sales tools, using a usage-based pricing model that bundles platform fees with ad spend. Without intent data capabilities, its effectiveness depends on sales-marketing alignment and existing contact information.

Clearbit

• Clearbit offers data enrichment for leads and accounts, providing firmographic details and technographic information by enhancing existing records. It powers form shortening and visitor identification without providing outreach capabilities.
• The platform integrates with CRMs through APIs and native connections, especially with HubSpot (now as Breeze). Pricing follows a credit-based model that can become expensive with high volumes, though global data coverage is strong.

Influ2 works best for teams running targeted account-based marketing programs where knowing EXACTLY who engaged with content matters. Companies with defined buying committees at enterprise accounts benefit most—especially when sales and marketing collaborate closely on pipeline development rather than broad lead generation.

Clearbit serves growth-focused teams that need better data about who's entering their funnel. While Influ2 enables contact-based marketing by targeting specific individuals with ads, Clearbit cannot directly target contacts but instead enriches existing data. Contact-based marketing capabilities matter because they slash wasted ad spend and create personalized buying experiences that generic account targeting simply cannot deliver.

Do you need account-based marketing, or something else?

Here's the revelation that's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the decision-makers and influencers within those accounts.

That's what makes contact-based marketing (CBM) a breakthrough. Instead of focusing on broad account intent signals, contact-based marketing pinpoints the exact people engaging with your content in real-time, even when they don't convert.

How does this solve the traditional tension of intent-based marketing? It clears up the ambiguity.

With contact-level data, you can reveal high-priority leads by identifying the individuals behind key touch points. Deliver hyper-targeted ads based on specific contact behaviors. And bridge the gap between marketing and sales alignment with actionable, lead-level insights.