Influ2 vs. Apollo.io: Which should you choose?

About Influ2

Influ2 is a person-based advertising platform that puts your B2B marketing directly in front of EXACT decision-makers across LinkedIn, Google, and Facebook. It tracks engagement at the contact level—not just accounts—showing you precisely which individuals viewed or clicked your ads. The platform seamlessly plugs into your CRM, marketing automation, and sales tools, feeding these high-value signals directly into existing workflows while delivering attribution reporting that connects every impression to pipeline and closed revenue.

The platform uses a straightforward bundled pricing model—combining software and media costs into one flat rate based on your contact list size. It requires defined target lists rather than pushing third-party intent data, and works best when sales and marketing teams are aligned. Influ2's approach leverages first-party data matching instead of unreliable cookies or IP targeting, creating higher accuracy for known contacts—though it won't capture anonymous buyers. You'll get multi-channel ad delivery and an audience discovery tool to identify matching contacts within target accounts.

About Apollo.io

Apollo.io combines a massive database of over 200 million contacts with powerful outbound communication tools. The system delivers verified emails, phone numbers, LinkedIn profiles, and basic intent signals, alongside functionality for email sequences, engagement tracking, and sales workflow management—all through a single, unified interface. Access Apollo's data via web app, Chrome extension for LinkedIn/Gmail, or through integrations with Salesforce, HubSpot, and other major CRMs.

The platform runs on a freemium model with paid tiers from $49-119 per user monthly, each tier unlocking more data credits and features. While Apollo delivers substantial value through its all-in-one approach—merging prospecting, engagement, and basic CRM capabilities—data accuracy can be hit-or-miss due to its crowd-sourced nature. The system is embraced primarily by startups, SMBs, and cost-conscious sales teams looking to build and engage prospect lists without enterprise-level complexity.

Comparison

Influ2

• Influ2 enables person-level ABM targeting through privacy-compliant ad delivery across multiple channels. The platform tracks individual engagement and provides full-funnel attribution from impression to closed deal.
• It integrates with major CRMs and sales tools but requires well-defined contact lists and close sales-marketing alignment. Pricing is usage-based with ad spend bundled into a single rate per contact.

Apollo.io

• Apollo.io combines a vast contact database (200M+ profiles) with sales engagement capabilities for prospecting and outbound campaigns. The platform uses a freemium model with affordable paid tiers, making it accessible for small teams.
• While offering broad data coverage, Apollo faces accuracy challenges with some outdated information. It provides basic CRM functionality but lacks advanced features like person-based advertising or multi-channel campaign capabilities.

Apollo.io works best for early-stage companies and sales teams needing an affordable contact database with basic outreach capabilities. It's designed for teams that prioritize volume and quick access to prospect information without significant investment.

Influ2 serves enterprise marketing teams focused on account-based strategies requiring precise targeting. Only Influ2 provides true contact-based marketing capabilities, allowing campaigns to target specific decision-makers rather than broad accounts. This person-level precision is critical for sophisticated B2B marketers who need to engage known contacts throughout complex buying journeys and measure direct impact on pipeline.

Do you need account-based marketing, or something else?

Here's the revelation that's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the decision-makers and influencers within those accounts.

That's what makes contact-based marketing (CBM) a breakthrough. Instead of focusing on broad account intent signals, contact-based marketing pinpoints the EXACT people engaging with your content in real-time, even when they don't convert.

How does this solve the traditional tension of intent-based marketing? It clears up the ambiguity.

With contact-level data, you can reveal high-priority leads by identifying the individuals behind key touch points. Deliver hyper-targeted ads based on specific contact behaviors. And bridge the gap between marketing and sales alignment with actionable, lead-level insights.