Influ2 vs. Apollo.io: Which should you choose?

About Influ2

Influ2 targets specific individuals by name — not just accounts — across LinkedIn, Facebook, and Google. You get contact-level engagement data tied directly to revenue. No cookies needed. The platform uses first-party data matching to serve personalized ad sequences to your exact contacts. Usage-based pricing bundles everything — platform costs and ad spend — into one fee per contact.

About Apollo.io

Apollo.io gives you 200+ million contacts and companies with email, phone, and LinkedIn data, plus built-in sales engagement tools. Think email sequences and tracking. It's an all-in-one prospecting platform with lightweight CRM capabilities. Freemium pricing starts at $0. The catch? Data accuracy can be inconsistent — it's crowd-sourced, so quality varies.

What do users say?

Users report that Influ2 enables precise targeting of specific decision-makers within target accounts — not broad audiences. Several reviewers highlight this as a unique capability that differentiates it from legacy ABM tools. The platform reveals individual-level engagement and intent signals, so your sales team can prioritize outreach and follow up with prospects who've actually shown interest. Users consistently praise the customer support, though some want better reporting functionality and real-time activity tracking.

Users generally praise Apollo.io as an effective sales automation tool — 4.7 out of 5 stars on G2. They appreciate the comprehensive database, advanced search filters, and competitive pricing compared to expensive alternatives like ZoomInfo. Many highlight Apollo's superior data quality and value for money, especially for startups with tight budgets. However, significant concerns include emails landing in spam folders, data accuracy issues for LinkedIn prospecting, billing problems with automatic renewals, and limited LinkedIn outreach compared to dedicated automation tools.

Comparison

Influ2

Influ2 excels at person-level advertising across multiple channels — with strong sales-marketing alignment and revenue attribution. But it requires predefined contact lists and tight team coordination. Less suitable for broad lead generation or siloed organizations.

Apollo.io

Apollo.io offers an affordable all-in-one solution — large contact database plus sales engagement features with a generous free tier. The platform struggles with data accuracy and has limited advanced integrations compared to enterprise-grade alternatives.

Influ2 works best for enterprise B2B companies with established ABM programs, defined target accounts, and aligned sales and marketing teams who need precise person-level advertising capabilities. Apollo.io serves startups, SMBs, and cost-conscious teams who need affordable, all-in-one prospecting without enterprise complexity.

Both tools enable contact-based marketing — but differently. Influ2 through targeted advertising to known individuals. Apollo.io through direct outreach to discovered contacts. Contact-based marketing capability is crucial for modern B2B success because it enables personalized engagement at scale, improves conversion rates through relevant messaging, and delivers better attribution and ROI measurement compared to broad, account-level approaches.

Do you need account-based marketing, or something else?

Here's what's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the exact decision-makers and influencers within those accounts.

That's what makes contact-based marketing (CBM) a breakthrough. Instead of focusing on broad account intent signals, CBM pinpoints the specific people engaging with your content in real-time — even when they don't convert.

How does this solve the traditional tension of intent-based marketing? It eliminates the ambiguity.

With contact-level data, you can reveal high-priority leads by identifying the individuals behind key touchpoints. Deliver hyper-targeted ads based on specific contact behaviors. Bridge the gap between marketing and sales alignment with actionable, lead-level insights.