Influ2 vs. 6sense: Which should you choose?

About Influ2

Influ2 targets specific people by name — not just accounts — across ad networks like LinkedIn, Google, and Facebook. Track contact-level engagement data in real-time. Feed actionable insights directly to your sales team. Bundle ad spend and platform costs into a single per-contact fee that eliminates guesswork. Integrate with your CRM to reveal which individuals engaged with your ads and how those interactions drive actual revenue.

About 6sense

6sense tracks anonymous buying signals and third-party intent data to predict where accounts sit in their buying journey. The platform uses AI to score account fit and timing while executing multi-channel campaigns through one interface. Deep CRM integrations write predictive insights directly into your existing workflows — though you'll need custom enterprise pricing and expect complex implementation.

What do users say?

Influ2 users consistently praise the platform's ability to target specific individuals within target accounts. The person-level engagement insights help sales teams prioritize outreach and improve conversion rates. Users highlight the exceptional customer support — describing the account team as helpful and wonderful to work with. While users appreciate the precise targeting capabilities, some want improvements like real-time activity viewing, better ROI reporting features, and industry benchmarks for campaign performance analysis.

6sense users find value in account-based marketing and sales prioritization. Most reviewers praise its ability to identify intent signals and uncover anonymous website visitors to match them with specific accounts. The platform's AI-powered predictions and integration capabilities consistently stand out as major strengths — helping sales and marketing teams focus efforts on accounts most likely to buy.

However, users frequently express concerns about data accuracy and reliability. Many note that intent signals don't always translate to actual buying behavior. Prospects often claim no knowledge of the activities 6sense reports. Several reviewers describe the platform as providing "flimsy" or "vague" data that can be inaccurate — leading some companies to abandon the tool entirely due to unreliable information.

Comparison

Influ2

Influ2 excels at person-level advertising and revenue attribution. Target specific individuals across multiple ad networks with precision. Strong sales-marketing alignment features bridge the gap between teams. However, you'll need well-defined contact lists to start. The platform lacks third-party intent data — making it less suitable for discovering new prospects or running broad lead generation campaigns.

6sense

6sense provides comprehensive account-based marketing with advanced predictive analytics. Intent data helps identify anonymous buyers and predict timing. The platform comes with enterprise-level complexity and pricing to match. Data refresh delays and limited contact coverage may require additional tools for complete account intelligence.

Influ2 works best for mid-market companies with defined target lists who need precise person-level advertising and tight sales-marketing coordination. Choose this if you already know your prospects and want to influence specific decision-makers through personalized ad sequences. 6sense fits large enterprises with complex sales cycles who need comprehensive account intelligence and predictive analytics to identify and prioritize unknown prospects.

Contact-based marketing delivers a critical capability that Influ2 provides but 6sense lacks — the ability to target specific individuals rather than broad account audiences. This precision matters in B2B marketing where buying committees are complex and different stakeholders need tailored messaging based on their role and interests, not generic account-level campaigns that may miss individual decision-makers entirely.

Do you need account-based marketing, or something else?

Here's the revelation that's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the decision-makers and influencers within those accounts.

That's what makes contact-based marketing (CBM) a breakthrough. Instead of focusing on broad account intent signals, contact-based marketing pinpoints the EXACT people engaging with your content in real-time — even when they don't convert.

How does this solve the traditional tension of intent-based marketing? It eliminates the ambiguity.

With contact-level data, you can reveal high-priority leads by identifying the individuals behind key touchpoints. Deliver hyper-targeted ads based on specific contact behaviors. Bridge the gap between marketing and sales alignment with actionable, lead-level insights that actually drive pipeline.