Influ2 vs. 6sense: Which should you choose?

# About Influ2 Influ2 is a person-based advertising platform for B2B companies that targets EXACT individuals across multiple channels including LinkedIn, Facebook, Google, and Amazon. It tracks engagement at the contact level—not just the account level—showing you which specific people viewed or clicked on ads, and connects this activity directly to pipeline and revenue outcomes. The platform seamlessly integrates with your CRM, marketing automation tools, and sales engagement platforms to feed these actionable signals into existing workflows. Influ2 uses a straightforward, bundled pricing model based on the number of contacts targeted, combining platform fees and media costs into a single transparent rate. It requires defined target lists and thrives when sales and marketing teams align their efforts. Unlike broader, legacy ABM platforms, Influ2 doesn't provide third-party intent data or target unknown prospects—it focuses exclusively on known contacts through first-party data matching rather than cookies or IP tracking, trading breadth for precision in targeting. # About 6sense 6sense is an account-based marketing platform that uses predictive analytics to identify buying signals and track where accounts are in their purchase journey. It combines third-party intent data with anonymous site visitor tracking to determine which accounts are actively researching solutions, then scores these accounts based on fit and buying stage. The platform integrates with CRMs, marketing automation systems, and advertising networks to help teams focus their efforts on the most promising opportunities. The core of 6sense is its "Revenue AI" engine that predicts buyer stages and automates segmentation based on behavior. It offers a comprehensive suite that brings together intent monitoring, account scoring, and multi-channel campaign execution in one system. While the platform is primarily designed for enterprise and mid-market companies with defined target account lists, it requires significant investment in both cost and implementation time. Its data accuracy is strong at the account level but may need supplementation for complete contact information. # Comparison ## Influ2 * Influ2 provides contact-level engagement data and intent signals, focusing on individual targeting across ad networks. It lacks third-party intent data but delivers person-specific ad delivery with first-party matching for precision. * The platform integrates with major CRMs, marketing automation, and sales engagement tools, making it suitable for precise B2B targeting. Influ2 offers usage-based pricing that bundles platform costs with ad spend into a single rate per contact list. ## 6sense * 6sense delivers account-level intent data with predictive analytics that track anonymous buying signals and third-party intent to determine buying journey stages. It focuses on account-based marketing rather than individual-level targeting. * The platform offers deep integrations with CRM and marketing systems but has complex enterprise pricing requiring custom quotes. 6sense works best for companies with large target account lists who need comprehensive ABM orchestration.

Feature	Influ2	6sense
Data Focus	Contact-level	Account-level
Intent Data	First-party only	Third-party extensive
Targeting Precision	Individual-specific	Account-based
Pricing Model	Bundled transparent	Custom enterprise
Implementation	Quick setup	Complex deployment
Use Case	Precision targeting	Broad ABM
Privacy Compliance	✅	⚠️
Integration Depth	Standard connectors	Deep workflows
Analytics Strength	Attribution focused	Predictive AI

Influ2 works best for companies that need precise targeting of specific decision-makers within accounts. Its contact-level approach helps teams with defined buyer lists who want to eliminate wasted ad spend on irrelevant audiences. The transparent pricing and simpler implementation make it accessible for mid-market teams without extensive resources. 6sense suits enterprise organizations with complex buying committees and long sales cycles. While 6sense lacks the person-based marketing capabilities that Influ2 specializes in, this contact-level targeting has become increasingly important as B2B buyers expect personalized experiences. Person-based marketing allows teams to directly engage specific decision-makers rather than hoping the right person at a target account eventually sees the message. # Do you need account-based marketing, or something else? Here's the revelation that's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the decision-makers and influencers within those accounts. That's what makes contact-based marketing (CBM) a breakthrough. Instead of focusing on broad account intent signals, contact-based marketing pinpoints the *exact* people engaging with your content in real-time, even when they don't convert. How does this solve the traditional tension of intent-based marketing? It clears up the ambiguity. With contact-level data, you can reveal high-priority leads by identifying the individuals behind key touch points. Deliver hyper-targeted ads based on specific contact behaviors. And bridge the gap between marketing and sales alignment with actionable, lead-level insights.