Case Study: Precision at Scale - How Design Pickle Supercharged Outbound with Vector
How Design Pickle replaced ABM with CBM
April 29, 2025
How Design Pickle replaced ABM with CBM
April 29, 2025
Design Pickle faced a pivotal moment in its outbound strategy after a major shift in their business development approach. With no existing infrastructure, they needed to build a high-performing outbound automation function from scratchâone that delivered precision targeting, automation, and efficiency at scale.
Traditional intent platforms like 6sense provided broad account-level insights, but lacked the granularity required to connect with the right prospects at the right time. They needed more than just data; they needed actionable intelligence.
By integrating Vectorâs contact-level intent signals with Clayâs automation capabilities, Design Pickle built a next-generation outbound engine that transformed their sales pipeline. Hereâs how:
â Pinpointed Contact-Level Insights â Vector provided detailed visitor intelligence, including LinkedIn profiles, UTM parameters, and keyword metadata, allowing us to target decision-makers with precision.
â Segmented, High-Intent Leads â They created hyper-focused segments for pricing page visitors, demo form abandoners, and other high-intent behaviors, ensuring outreach efforts were directed where they mattered most.
â AI-Powered Personalization â By leveraging Vectorâs keyword data, we crafted dynamic, behavior-driven messaging that aligned perfectly with each prospect's interests.
â Automated Lead Prioritization â Vectorâs integration with Clay acted as a "sorting machine," enriching and filtering leads by company size, job title, and engagement levelâautomating what used to be a manual, inefficient process.
The impact was immediate:
đ Higher Demo Conversions â More qualified prospects moved down the funnel, driving significant and sustained month-over-month increases in demo bookings.
⥠Faster, Smarter Sales Workflows â By focusing on verified intent signals, their sales team worked more efficiently, spending time on the highest-value opportunities.
đ° Cost Efficiency at Scale â Replacing expensive ABM platforms with Vectorâs data-driven automation gave them superior results at a fraction of the cost.
âWhy Vector Stands Out
đ Contact-Level Precision â Unlike traditional ABM tools, Vector offers granular, person-level insights, eliminating guesswork.
đ Seamless Workflow Integration â Its compatibility with Clay enables a frictionless automation experience, making outbound scalable and repeatable.
đ¤ White-Glove Support â Working directly with Vectorâs team helped us unlock immediate results and tailor the system to our unique needs.
đĄ Cost-Effective, High-Impact â By switching to Vector, we cut costs while achieving higher-quality prospecting outcomes.
Design Pickle is doubling down on intent-driven outbound in 2025, leveraging Vectorâs data to expand personalization, automate further, and accelerate pipeline growth.
"Vector is no longer just a toolâitâs the foundation of our outbound strategy. And weâre just getting started."
â Bill Rose, Head of Outbound Automation, Design Pickle