RB2B vs. Koala: Which should you choose?

About RB2B

RB2B de-anonymizes your website visitors in real-time — revealing the exact people behind those anonymous sessions. You get contact details like names, emails, and LinkedIn profiles for visitors from companies hitting your site. But here's the catch: it only processes US traffic.

The magic happens instantly. RB2B pushes visitor data straight to your Slack, HubSpot, and Salesforce — so your sales team can reach out while prospects are still browsing your site.

About Koala

Koala tracks which companies are ghosting through your website, then uses AI to score their buying intent based on page views and behavior patterns. It's all about first-party intent data — understanding who's engaging with your content and how serious they are about buying.

The platform integrates with HubSpot, Salesforce, and Apollo to push leads into your CRM. But you're limited to just a few tool connections, and you only capture intent signals from your own website traffic.

What do users say?

Based on the provided content, I cannot find any user reviews about RB2B. The documents contain information about collecting B2B software reviews in general, resources about software review sites and strategies, and content from TechnologyAdvice, but they do not include specific user reviews mentioning RB2B. The documents appear to be about review collection methodologies and general B2B software review guidance rather than reviews of any particular product called RB2B.

Users are reinventing their passion for music-making with Koala Sampler's intuitive workflow — faster and more efficient than traditional DAWs. Many praise its simplicity and speed. Tasks that take several button pushes on hardware samplers? Done in seconds on Koala.

However, some users find hardware alternatives like the SP-404 mk2 more tactile. But here's the reality: they're also more frustrating and time-consuming to use. Several users are returning hardware purchases in favor of Koala's streamlined approach.

Comparison

RB2B

RB2B delivers contact-level visitor identification with person-level details — but ONLY for US traffic. You get immediate Slack alerts and integrations with 50+ tools. The platform excels at speed and actionability, but geographic limitations make it unsuitable if you're targeting international prospects.

Koala

Koala focuses on first-party intent data and AI-powered account prioritization. You get a generous free tier and easy setup. The downside? Limited integrations beyond major CRMs, and you're identifying companies rather than individual contacts. You'll need additional tools for contact enrichment.

Choose RB2B if you're a US-focused B2B company that prioritizes speed and immediate contact-level outreach — especially if you're running Slack-based workflows and need extensive tool integrations.

Koala better serves small to mid-size companies beginning their intent marketing journey. You want AI-powered account prioritization and you're willing to handle contact enrichment separately.

Here's the key difference: RB2B enables direct contact-based marketing by providing emails and LinkedIn profiles. Koala requires integration with tools like Apollo for contact data. This contact capability is crucial for modern marketing — it allows immediate, personalized outreach rather than generic company-level messaging.

Do you need account-based marketing, or something else?

Here's the revelation that's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the decision-makers and influencers within those accounts.

That's what makes contact-based marketing (CBM) a breakthrough. Instead of focusing on broad account intent signals, CBM pinpoints the EXACT people engaging with your content in real-time — even when they don't convert.

How does this solve the traditional tension of intent-based marketing? It clears up the ambiguity.

With contact-level data, you can:

— Reveal high-priority leads by identifying the individuals behind key touchpoints

— Deliver hyper-targeted ads based on specific contact behaviors

— Bridge the gap between marketing and sales alignment with actionable, lead-level insights