RB2B vs. Demandbase: Which should you choose?

About RB2B

RB2B reveals the EXACT people visiting your website from US traffic — in real-time. Transform anonymous site visitors into actionable leads with company names, contact details, titles, LinkedIn profiles, and emails of your actual visitors. Instant delivery through Slack, HubSpot, and Salesforce integrations means no more guessing who's engaging with your content. Start free with 150 monthly credits for basic Slack alerts, or unlock full contact intelligence at $149/month.

About Demandbase

Demandbase operates as an enterprise ABM platform — combining first-party website data with third-party business intelligence and intent signals. Target specific accounts through their suite of ad targeting, website personalization, and engagement tracking tools. Integrates with CRM systems like Salesforce, but requires enterprise-level investment and complexity to match.

What do users say?

Users haven't weighed in on RB2B yet — the platform's newer market presence means limited public feedback. However, the core promise of real-time contact identification addresses a fundamental marketing frustration: the mystery of anonymous website traffic.

Demandbase users split into two camps. Supporters praise the intent data and account scoring — highlighting engagement tracking capabilities and robust integrations that strengthen ABM programs. Critics question the ROI — expressing doubts about intent data reliability and whether the platform truly improves pipeline generation beyond traditional approaches. The biggest concern? Annual costs exceeding $150k for what some view as vanity metrics rather than genuine revenue impact.

Comparison

RB2B

RB2B excels at instant contact revelation — delivering person-level visitor intelligence through real-time Slack notifications. The platform prioritizes speed and actionable data over broad market coverage. Limitations include US-only traffic and newer market presence with potential data enrichment gaps.

Demandbase

Demandbase provides comprehensive ABM infrastructure — combining multiple data types with global reach and end-to-end account-based marketing capabilities. The trade-off? Enterprise pricing complexity that can overwhelm smaller teams seeking straightforward lead generation.

Choose RB2B if you're a US-focused SMB prioritizing immediate lead conversion from website traffic — especially teams using Slack-based workflows who need instant contact intelligence.

Choose Demandbase if you're running enterprise ABM strategies with large deal sizes, global market presence, and budget capacity for premium complexity.

The contact intelligence gap remains — neither tool fully replaces dedicated contact databases like ZoomInfo. Most teams require additional tooling for comprehensive contact-based marketing campaigns, making this a critical consideration for your GTM strategy.

Do you need account-based marketing, or something else?

Here's what's reshaping modern GTM strategy: your funnel isn't about anonymous accounts — it's about the decision-makers and influencers within those accounts.

Contact-based marketing (CBM) solves this by pinpointing the EXACT people engaging with your content in real-time, even when they don't convert. No more guessing about intent signals or hoping your message reaches the right person.

Traditional ABM creates ambiguity. Contact-based marketing eliminates it.

With contact-level data, you can:

— Reveal high-priority leads by identifying individuals behind key touchpoints

— Deliver hyper-targeted ads based on specific contact behaviors

— Bridge the gap between marketing and sales with actionable, lead-level insights

Stop marketing to ghosts. Start engaging with real people.