Koala vs. Clearbit: Which should you choose?

About Koala

Koala tracks visitor behavior on your website — then uses machine learning to identify which companies are visiting and prioritize the hottest accounts for your sales team. It integrates with HubSpot, Salesforce, and Apollo, requires a tracking script on your site, and runs $350/month after a free tier covering 250 accounts.

The challenge? You're still flying blind on the actual contacts engaging with your content.

About Clearbit

Clearbit enriches your leads by gathering public web data — delivering company details like industry and employee count, plus contact information and tech stack insights. It plugs into CRMs and forms through APIs to automatically fill missing prospect data, with particularly strong integration into HubSpot where it operates as "Breeze Intelligence."

But here's the gap: enrichment only works after someone converts. What about all those ghosts browsing your site right now?

What do users say?

Koala users consistently praise the platform for revealing high-intent accounts from website traffic and streamlining sales prioritization. Many highlight how Koala's AI-powered scoring helps sales teams focus on the hottest prospects instead of chasing cold leads. Users particularly appreciate the real-time alerts and quick deployment, with some noting significant improvements in sales efficiency compared to traditional lead qualification methods.

Clearbit users describe it as a powerful data enrichment engine that excels at lead enrichment, email discovery, and company intelligence gathering. The platform earns high marks for accurate data quality and seamless CRM integration, allowing users to quickly build detailed prospect profiles and targeted outreach lists. However, users report concerns about inconsistent support response times, occasional data gaps, pricing transparency issues, and limited coverage for certain regions — particularly European contacts.

Comparison

Koala

Koala excels at capturing first-party website intent with AI-powered account prioritization. Track which companies are actively engaging with your content and get real-time alerts when hot prospects hit your site.

The limitation? You're identifying companies, not the specific decision-makers within those accounts. Plus, you're limited to your own website traffic — missing broader intent signals across the web.

Clearbit

Clearbit transforms minimal contact inputs into comprehensive firmographic profiles with global data coverage. Seamlessly integrate with your existing tools and use form-shortening capabilities to boost conversion rates.

The gap? Pure data enrichment without built-in outreach capabilities. Pricing escalates quickly with high-volume usage, and you're still only enriching contacts after they convert.

Koala works best for small-to-mid B2B companies with solid website traffic who want to identify and prioritize high-intent accounts. Sales development teams benefit most from real-time alerts and AI scoring — particularly early-stage companies needing quick wins without complex implementations.

Clearbit serves growth teams and inbound marketers who need comprehensive lead enrichment and data quality improvement. Ideal for companies focused on conversion optimization and building detailed prospect profiles.

The real limitation? Neither tool excels at contact-based marketing out of the box. Koala identifies companies but requires additional tools for contact discovery. Clearbit enriches data but lacks comprehensive contact databases and outreach capabilities. You're still missing the EXACT people engaging with your content before they convert.

Do you need account-based marketing, or something else?

Here's what's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the decision-makers and influencers within those accounts.

That's the breakthrough behind contact-based marketing (CBM). Instead of chasing broad account intent signals, contact-based marketing pinpoints the EXACT people engaging with your content in real-time — even when they don't convert.

How does this solve the traditional intent marketing problem? It eliminates the guesswork.

With contact-level data, you reveal high-priority leads by identifying the individuals behind every touchpoint. Deliver hyper-targeted ads based on specific contact behaviors. Bridge the gap between marketing and sales with actionable, lead-level insights that actually convert.