Unlock Signal-Based Prospecting with Common Room + Vector

What if you could unlock the full potential of your website traffic, turning anonymous visitors into actionable leads? Or supercharge your SDR team's efficiency by connecting them with the most promising prospects based on real buying signals?

That’s exactly what the new Common Room + Vector integration delivers. Whether you're a marketer, SDR, or part of a GTM Ops team, this collaboration bridges the gap between overlooked website visitors and laser-focused, signal-based prospecting. Here’s how it works and why your team will love it.

What does this integration bring to the table?

With the combined power of Vector’s site de-anonymization capabilities and Common Room’s signal orchestration, prospecting just got a serious upgrade.

Here’s the breakdown:

• For Vector users, you’ll now be able to incorporate 50+ additional buying signals from Common Room, giving you up to 50% contact-level visibility across all U.S.-based site traffic.
• For Common Room users, Vector ensures you don’t miss out on visitor intelligence, giving you up to 2x the site de-anonymization you’re seeing today with Common Room.

The result? Teams can now uncover up to 70% of the buying intent they’re currently missing and turn anonymous website visitors into meaningful pipeline opportunities.

Why this matters for your business goals

Here’s the thing about website traffic and online engagement today: it’s not a question of whether visitors are interested in what you’re offering—it’s about whether you can act on their intent quickly and effectively.

This integration provides cutting-edge tools to help teams:

• Maximize signal coverage: Double the signals you can track and activate. From web visit behavior to chat activity, email engagement, and community participation, all signals come together seamlessly.

• Streamline SDR and AE workflows: It’s simple math. The more relevant signals your team has access to, the quicker they can identify and chase the right prospects. Common Room’s integrations with tools like HubSpot, Salesforce, and SEPs ensure SDRs and AEs don’t waste time chasing ghosts (aka cold leads).

• Generate highly targeted actions: Surface leads that meet your ICP and actively send insights directly to your existing GTM stack. Think smarter prospecting without the guesswork.

• Achieve time-to-value in minutes: Your SDR team can deploy these enhanced tools almost immediately. The integration’s simplicity cuts through setup hurdles, delivering immediate impact.

Real-world results you can expect

Here’s what this pairing unlocks for your team:

• Marketers: Imagine surfacing website buyers alongside dozens of other actionable signals, then seamlessly activating those signals for ads, emails, or outreach.
• SDRs: Quickly focus your energy on qualified leads—not “maybes” or time-wasting mismatches.
• GTM Ops/RevsOps: Eliminate wasted manual effort and empower teams with unified data, displayed in one simple pane of glass.

With a new level of insights unlocked, like up to 30% hit rates for U.S.-based traffic and up to 2x higher de-anonymization rates, Common Room + Vector provides more reliable pipeline-generation outcomes that outpace the competition.

How to get started?

Good news—you don’t need a complex setup or months of implementation to see value. With Common Room and Vector, it’s as simple as connecting your workflows, and you’re ready to start generating results.

Common Room customers can now add Vector website de-anonymization to their Common Room instance. This can be turned on in your account settings, for free.

If you’re not yet a Common Room customer, but are craving this level of x-ray vision into your buyers (and aren’t we all?) grab some time with their team—and tell them Josh at Vector sent you.

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