Contact-level intent, ABM, and demand gen insights from the Vector team.https://www.vector.co/https://www.vector.co/blog/the-one-where-i-get-promoted-to-vp-of-marketing-and-josh-explains-why/https://www.vector.co/blog/the-one-where-i-get-promoted-to-vp-of-marketing-and-josh-explains-why/In this episode, Josh explains why he promoted me to VP. We talk trust, big bets, and what separates a marketing leader from someone who just manages marketing.Mon, 24 Aug 2026 00:00:00 GMThttps://www.vector.co/blog/abm-orchestration/https://www.vector.co/blog/abm-orchestration/Fri, 14 Aug 2026 00:00:00 GMThttps://www.vector.co/blog/abm-timing-window/https://www.vector.co/blog/abm-timing-window/Thu, 13 Aug 2026 00:00:00 GMThttps://www.vector.co/blog/what-is-a-buying-group/https://www.vector.co/blog/what-is-a-buying-group/A buying group is the named stakeholders who research and approve a B2B purchase. See the roles, why single-threading stalls deals, and how to find the rest.Mon, 10 Aug 2026 00:00:00 GMThttps://www.vector.co/blog/is-zoominfo-legit/https://www.vector.co/blog/is-zoominfo-legit/ZoomInfo is a real company—not a scam. The better questions are data freshness, compliance fit, and whether a static database solves your activation job.Sun, 09 Aug 2026 00:00:00 GMThttps://www.vector.co/blog/zoominfo-reviews/https://www.vector.co/blog/zoominfo-reviews/ZoomInfo reviews usually mean renew-or-replace. See the pros, limits, and evaluation checklist demand gen leaders use before signing another contract.Sun, 09 Aug 2026 00:00:00 GMThttps://www.vector.co/blog/anonymous-website-visitors/https://www.vector.co/blog/anonymous-website-visitors/Most B2B site traffic is anonymous. See why visitors stay unknown, what analytics can't tell you, and how to resolve high-intent traffic to named contacts.Sun, 09 Aug 2026 00:00:00 GMThttps://www.vector.co/blog/track-visitors-to-website/https://www.vector.co/blog/track-visitors-to-website/How to track visitors to your website in four layers - analytics, clean events, identification, and activation - so tracking ends in a contact, not a chart.Sun, 09 Aug 2026 00:00:00 GMThttps://www.vector.co/blog/how-we-built-an-abm-program-that-starts-with-signals/https://www.vector.co/blog/how-we-built-an-abm-program-that-starts-with-signals/Most ABM programs start with a list. Here's why we start with signals instead, how we tier our outreach, and why content anchors all of it.Fri, 07 Aug 2026 00:00:00 GMThttps://www.vector.co/blog/how-we-ran-video-ads-that-drove-41-more-pipeline-in-six-weeks/https://www.vector.co/blog/how-we-ran-video-ads-that-drove-41-more-pipeline-in-six-weeks/We had a Series A budget and Super Bowl creative ambitions. Here's the three-video framework, the UK agency we handed full creative control, and the CTV strategy that drove 41% more pipeline in six weeks.Mon, 27 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/website-visitor-tracking/https://www.vector.co/blog/website-visitor-tracking/Website visitor tracking has three levels: analytics, company-level, and contact-level. Learn which one your B2B team needs and how to do it compliantly.Thu, 23 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/firmographic-vs-technographic-vs-intent-data/https://www.vector.co/blog/firmographic-vs-technographic-vs-intent-data/Firmographic, technographic, and intent data explained: what each B2B data type tells you, how fit and intent differ, and why to layer them.Thu, 23 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/zoominfo-alternatives/https://www.vector.co/blog/zoominfo-alternatives/Comparing ZoomInfo alternatives? The real choice isn't a cheaper database. See the three types of alternatives, how to evaluate them, and when to keep ZoomInfo.Thu, 23 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/what-is-intent-data/https://www.vector.co/blog/what-is-intent-data/A clear, honest guide to intent data: first-party vs third-party, account-level vs contact-level, where it misleads you, and how to use it well.Thu, 23 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/is-abm-dead/https://www.vector.co/blog/is-abm-dead/Is account-based marketing dead? No. The ads-at-a-logo version failed. Here's why ABM still works when you run it at the contact level.Wed, 22 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/how-to-implement-account-based-marketing/https://www.vector.co/blog/how-to-implement-account-based-marketing/Learn how to implement account based marketing as a continuous system, from fit-first target accounts and signals to activation, sales handoff, and proof.Tue, 21 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/getting-executive-buy-in-on-contact-level-abm/https://www.vector.co/blog/getting-executive-buy-in-on-contact-level-abm/Build an executive case for contact-level ABM with named-buyer proof, accountable activation, and a plan to measure meetings, pipeline, and committee coverage.Tue, 21 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/account-based-marketing-tactics/https://www.vector.co/blog/account-based-marketing-tactics/Account based marketing tactics for B2B teams: build a fit-first target list, map buying committees, activate the right plays, and measure buyer-level results.Tue, 21 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/contact-level-abm-for-linkedin/https://www.vector.co/blog/contact-level-abm-for-linkedin/Build LinkedIn ABM audiences from named contacts, clear audience minimums without padding, and use tier-plus-persona clusters to protect reach and relevance.Tue, 21 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/what-to-look-for-in-abm-platforms/https://www.vector.co/blog/what-to-look-for-in-abm-platforms/Learn what to look for in ABM platforms beyond feature matrices: contact identity, audience activation, match rates, sales handoffs, and pipeline proof.Mon, 20 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/account-based-marketing-trends/https://www.vector.co/blog/account-based-marketing-trends/Most ABM 'trends' just rebrand account-level thinking. Here's what's actually shifting — contact-level precision, dynamic audiences, first-party identity.Wed, 15 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/common-account-based-marketing-challenges/https://www.vector.co/blog/common-account-based-marketing-challenges/ABM programs keep hitting the same five walls. The root cause behind all of them is account-level execution, and fixing it changes everything.Wed, 15 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/how-we-designed-an-owned-event-series-that-generated-880k-in-pipeline/https://www.vector.co/blog/how-we-designed-an-owned-event-series-that-generated-880k-in-pipeline/Private dinners beat big conferences. Here's how we built a four-city owned event series projecting $880K in pipeline from on $45K invested.Thu, 09 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/what-is-account-based-marketing/https://www.vector.co/blog/what-is-account-based-marketing/ABM defined for practitioners, not analysts. Learn the four moves that make a program genuinely ABM, and why the standard definition stops one layer short.Wed, 08 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/contact-level-abm-how-fingerprint-rebuilt-their-motion-and-opened-up-new-channels/https://www.vector.co/blog/contact-level-abm-how-fingerprint-rebuilt-their-motion-and-opened-up-new-channels/Fingerprint's ABM motion had real limitations: low match rates, no path to Meta, and account-level signals that sales couldn't act on. Here's how they fixed it.Thu, 02 Jul 2026 00:00:00 GMThttps://www.vector.co/blog/goodbye-website-ghosts-a-booooo-t-camp-recap/https://www.vector.co/blog/goodbye-website-ghosts-a-booooo-t-camp-recap/Vector's Amy Kohout broke down how to turn anonymous site traffic into named contacts at Booooo-t Camp. Here's what she covered.Thu, 25 Jun 2026 00:00:00 GMThttps://www.vector.co/blog/our-six-month-search-for-a-demand-gen-marketer-and-the-three-boxes-they-had-to-check/https://www.vector.co/blog/our-six-month-search-for-a-demand-gen-marketer-and-the-three-boxes-they-had-to-check/We spent six months and 25 interviews looking for the right demand gen hire. Here's the three-box test that finally helped us find them.Wed, 24 Jun 2026 00:00:00 GMThttps://www.vector.co/blog/josh-raises-a-series-a-and-becomes-a-monster/https://www.vector.co/blog/josh-raises-a-series-a-and-becomes-a-monster/What it really takes to raise a $10M Series A: rejection, investor pitches, customer proof, and a team learning to trust itself.Thu, 11 Jun 2026 00:00:00 GMThttps://www.vector.co/blog/power-rangers-your-mcp-what-two-demand-gen-rangers-taught-us-at-booooo-t-camp/https://www.vector.co/blog/power-rangers-your-mcp-what-two-demand-gen-rangers-taught-us-at-booooo-t-camp/Two demand gen practitioners walked through their exact Vector MCP workflows at Booooo-t Camp. Here's what they covered.Thu, 28 May 2026 00:00:00 GMThttps://www.vector.co/blog/the-mcp-trust-problem-nobodys-talking-about/https://www.vector.co/blog/the-mcp-trust-problem-nobodys-talking-about/MCPs are changing how marketers work, but connecting the wrong one to your ad account can put your data and your account at risk. Here's what to watch out for.Wed, 27 May 2026 00:00:00 GMThttps://www.vector.co/blog/what-can-you-actually-ask-your-ads-with-vector-mcp/https://www.vector.co/blog/what-can-you-actually-ask-your-ads-with-vector-mcp/A prompt-by-prompt guide to getting real answers from Vector MCP, from budget pacing and creative fatigue to finding ICP visitors who never filled out a form.Tue, 26 May 2026 00:00:00 GMThttps://www.vector.co/blog/how-vector-uses-vector-mcp/https://www.vector.co/blog/how-vector-uses-vector-mcp/A behind-the-scenes look at how I use Vector MCP to run our own paid programs, including the daily workflows, prompt setup, and guardrails I built to make it work.Thu, 14 May 2026 00:00:00 GMThttps://www.vector.co/blog/we-just-raised-10m-to-build-the-ai-platform-that-makes-marketers-superhuman/https://www.vector.co/blog/we-just-raised-10m-to-build-the-ai-platform-that-makes-marketers-superhuman/We closed a $10M Series A to build AI that compounds what marketers already do. Here's what we're building and why we started with an MCP.Wed, 13 May 2026 00:00:00 GMThttps://www.vector.co/blog/when-should-you-start-contact-level-advertising-a-maturity-guide/https://www.vector.co/blog/when-should-you-start-contact-level-advertising-a-maturity-guide/This maturity guide helps teams assess when they’re ready for contact-level advertising and how to scale from foundational targeting to precision demand gen.Tue, 12 May 2026 00:00:00 GMThttps://www.vector.co/blog/abm-ads-contact-level-point-of-view/https://www.vector.co/blog/abm-ads-contact-level-point-of-view/Most ABM ads reach the right accounts but the wrong people. Learn why the buyer, not the account, is the only unit that makes your ABM ads actually convert.Wed, 06 May 2026 00:00:00 GMThttps://www.vector.co/blog/we-built-an-mcp-for-marketing-heres-what-it-actually-does/https://www.vector.co/blog/we-built-an-mcp-for-marketing-heres-what-it-actually-does/Marketers shouldn't need three dashboards to answer a simple question. Our MCP lets you ask about campaign performance and buyer activity and get real answers back in seconds.Wed, 06 May 2026 00:00:00 GMThttps://www.vector.co/blog/abm-targeting-contact-level-point-of-view/https://www.vector.co/blog/abm-targeting-contact-level-point-of-view/Most ABM programs target accounts, not buyers. Learn why contact-level targeting closes the precision gap where B2B ad spend actually disappears. Fix it.Mon, 04 May 2026 00:00:00 GMThttps://www.vector.co/blog/abm-campaigns-contact-level-point-of-view/https://www.vector.co/blog/abm-campaigns-contact-level-point-of-view/Most ABM campaigns fail at the audience layer, not the creative layer. Learn how contact-level targeting replaces static account lists and fixes budget leakage.Sun, 03 May 2026 00:00:00 GMThttps://www.vector.co/blog/account-based-marketing-contact-level-point-of-view/https://www.vector.co/blog/account-based-marketing-contact-level-point-of-view/ABM's strategy works. Its execution layer doesn't. Learn how contact-level signals fix the gap between account intent and reaching the right buyer by name.Fri, 01 May 2026 00:00:00 GMThttps://www.vector.co/blog/how-to-create-b2b-ads-that-actually-stop-the-scroll/https://www.vector.co/blog/how-to-create-b2b-ads-that-actually-stop-the-scroll/Your ad targeting won't matter if your creative falls flat. Learn frameworks for writing B2B headlines that resonate, structuring ads that pull readers in, and testing smarter.Fri, 01 May 2026 00:00:00 GMThttps://www.vector.co/blog/what-is-an-mcp-and-why-were-building-it-for-marketers/https://www.vector.co/blog/what-is-an-mcp-and-why-were-building-it-for-marketers/MCP doesn’t replace your data strategy. It makes it usable. Most MCPs today are being built for developers. We’re building one for marketers.Thu, 23 Apr 2026 00:00:00 GMThttps://www.vector.co/blog/vector-on-vector-an-unhinged-search-as-display-experiment-that-drove-36k-in-pipeline/https://www.vector.co/blog/vector-on-vector-an-unhinged-search-as-display-experiment-that-drove-36k-in-pipeline/What happens when you treat Google Search like a display campaign? We combined broad match keywords, ICP targeting, and de-anonymized clicks to drive $36K in pipeline. Here's the full playbook.Wed, 15 Apr 2026 00:00:00 GMThttps://www.vector.co/blog/how-to-see-who-clicks-on-your-linkedin-google-and-meta-ads/https://www.vector.co/blog/how-to-see-who-clicks-on-your-linkedin-google-and-meta-ads/Your LinkedIn, Google, and Meta ads show you clicks and CTR, but not who's actually behind them. Learn how to close that gap with contact-level identification.Thu, 02 Apr 2026 00:00:00 GMThttps://www.vector.co/blog/the-consolidation-trap-how-cmos-are-setting-their-marketing-teams-up-to-fail/https://www.vector.co/blog/the-consolidation-trap-how-cmos-are-setting-their-marketing-teams-up-to-fail/Consolidation isn’t always efficiency. Learn how CMOs unintentionally hurt marketing performance, pipeline, and team morale—and how to avoid the trap.Tue, 31 Mar 2026 00:00:00 GMThttps://www.vector.co/blog/vector-on-vector-the-surround-sound-play-that-turned-15k-into-41-more-pipeline/https://www.vector.co/blog/vector-on-vector-the-surround-sound-play-that-turned-15k-into-41-more-pipeline/What if you could show up everywhere your buyer looks, all at once? That's B2B surround sound. We tested the strategy and broke down everything we learned.Fri, 27 Mar 2026 00:00:00 GMThttps://www.vector.co/blog/vector-on-vector-surround-sound-marketing/https://www.vector.co/blog/vector-on-vector-surround-sound-marketing/ABM helps teams decide where to focus. But execution depends on knowing who is actually active and when to act. Vector provides the buyer-level signals that make that possible.Fri, 20 Mar 2026 00:00:00 GMThttps://www.vector.co/blog/the-ultimate-guide-to-building-effective-ad-audiences/https://www.vector.co/blog/the-ultimate-guide-to-building-effective-ad-audiences/Learn how to build effective B2B ad audiences using contact-level data, intent signals, and dynamic segmentation to improve reach, match rates, and pipeline.Wed, 11 Mar 2026 00:00:00 GMThttps://www.vector.co/blog/what-are-signal-based-ads-and-why-do-they-matter-now/https://www.vector.co/blog/what-are-signal-based-ads-and-why-do-they-matter-now/Instead of guessing who might care, signal-based ads activate real-time buyer behavior and turn them into ad audiences—so you can reach the with the right message at the right time.Mon, 02 Mar 2026 00:00:00 GMThttps://www.vector.co/blog/how-to-use-intent-signals-act-on-buyer-interest/https://www.vector.co/blog/how-to-use-intent-signals-act-on-buyer-interest/Learn how to gather and use buyer intent signals the right way, so you can engage buyers with context instead of guesswork, and turn them into revenue faster.Mon, 02 Mar 2026 00:00:00 GMThttps://www.vector.co/blog/abm-intent-data-whats-the-roi/https://www.vector.co/blog/abm-intent-data-whats-the-roi/Learn how to measure, optimize, and prove ROI from your ABM intent data: must-track metrics, pitfalls to avoid, and tips for 2-3x higher conversion rates. Fri, 27 Feb 2026 00:00:00 GMThttps://www.vector.co/blog/ai-powered-ad-targeting-how-to-and-use-cases/https://www.vector.co/blog/ai-powered-ad-targeting-how-to-and-use-cases/AI ad targeting works when the data behind it does too. Learn how to build smarter audiences, surface real buyers, and turn intent signals into actual pipeline.Thu, 19 Feb 2026 00:00:00 GMThttps://www.vector.co/blog/linkedin-ad-targeting-power-plays-to-cut-wasted-spend/https://www.vector.co/blog/linkedin-ad-targeting-power-plays-to-cut-wasted-spend/Unlock smarter LinkedIn ad targeting with proven power plays to reduce wasted spend, reach real decision-makers, and turn clicks into pipeline growth.Thu, 19 Feb 2026 00:00:00 GMThttps://www.vector.co/blog/data-accuracy-and-match-rates-the-truth-about-contact-level-identification/https://www.vector.co/blog/data-accuracy-and-match-rates-the-truth-about-contact-level-identification/What match rates really mean, why ~30% is best-in-class, and how accurate data actually drives pipeline.Tue, 17 Feb 2026 00:00:00 GMThttps://www.vector.co/blog/the-product-we-built-launched-and-killed-in-six-months/https://www.vector.co/blog/the-product-we-built-launched-and-killed-in-six-months/Building something for six months, launching it, and then killing it weeks later isn't exactly the dream. But it's also not the disaster it feels like in the moment.Wed, 04 Feb 2026 00:00:00 GMThttps://www.vector.co/blog/what-we-learned-from-our-ceos-week-long-marketing-takeover/https://www.vector.co/blog/what-we-learned-from-our-ceos-week-long-marketing-takeover/What does a CEO do when his head of marketing goes on vacation? Apparently, stage a full-blown LinkedIn mutiny.Wed, 21 Jan 2026 00:00:00 GMThttps://www.vector.co/blog/how-we-launched-our-first-paid-campaign-without-an-ads-team/https://www.vector.co/blog/how-we-launched-our-first-paid-campaign-without-an-ads-team/Never run ads before? Neither had we. Here's how we launched Vector's first paid campaign without an ads team or a detailed playbook.Wed, 07 Jan 2026 00:00:00 GMThttps://www.vector.co/blog/how-to-start-influencer-marketing-without-a-massive-budget/https://www.vector.co/blog/how-to-start-influencer-marketing-without-a-massive-budget/$12k budget. 7 influencers. $1.1M in pipeline. Here's how we built our first influencer program without a ton of resources or a giant marketing team.Wed, 17 Dec 2025 00:00:00 GMThttps://www.vector.co/blog/the-contact-level-advertising-strategy-that-turns-paid-media-into-trackable-pipeline/https://www.vector.co/blog/the-contact-level-advertising-strategy-that-turns-paid-media-into-trackable-pipeline/A modern paid ads strategy for B2B marketers who want to reach real buyers on LinkedIn, Google, Reddit, and Meta—and drive revenue impact faster.Mon, 08 Dec 2025 00:00:00 GMThttps://www.vector.co/blog/the-small-event-strategy-that-outperforms-60k-sponsorships/https://www.vector.co/blog/the-small-event-strategy-that-outperforms-60k-sponsorships/Why small, intimate dinners outperform big, expensive sponsorships—plus the event tactics that turned $15k into nearly 100% pipeline conversion.Mon, 08 Dec 2025 00:00:00 GMThttps://www.vector.co/blog/how-we-pivoted-vector-without-breaking-the-business-or-ourselves/https://www.vector.co/blog/how-we-pivoted-vector-without-breaking-the-business-or-ourselves/Here's how we spotted the signs it was time, hit reset without combusting, and turned a “we what do we do?” moment into a masterclass in focus.Tue, 18 Nov 2025 00:00:00 GMThttps://www.vector.co/blog/advanced-targeting-build-ad-audiences-that-convert/https://www.vector.co/blog/advanced-targeting-build-ad-audiences-that-convert/The days of blasting ads into the digital void are over. Advanced targeting is about precision, timing, and knowing buyers by name.Mon, 10 Nov 2025 00:00:00 GMThttps://www.vector.co/blog/signal-based-marketing-turning-buyer-behavior-into-pipeline/https://www.vector.co/blog/signal-based-marketing-turning-buyer-behavior-into-pipeline/Signals are the breadcrumbs your buyers leave when they’re evaluating. If you can capture and activate them, you cut wasted spend, show up at the right moment, and deliver leads sales actually trusts.Mon, 10 Nov 2025 00:00:00 GMThttps://www.vector.co/blog/what-are-the-most-effective-ad-targeting-strategies/https://www.vector.co/blog/what-are-the-most-effective-ad-targeting-strategies/Ad targeting shouldn’t be guesswork. Learn the strategies to ditch broad filters, cut wasted spend, and build audiences that actually convert.Mon, 10 Nov 2025 00:00:00 GMThttps://www.vector.co/blog/how-to-build-and-pitch-a-marketing-budget/https://www.vector.co/blog/how-to-build-and-pitch-a-marketing-budget/When you're asking for hundreds of thousands of dollars to run marketing, a simple spreadsheet won't cut it. You have to sell the story behind the budget.Wed, 05 Nov 2025 00:00:00 GMThttps://www.vector.co/blog/the-contact-first-playbook-how-workbar-scaled-smarter-paid-performance/https://www.vector.co/blog/the-contact-first-playbook-how-workbar-scaled-smarter-paid-performance/Vector gave Workbar contact-level visibility and timing so ads, outreach, and follow-ups all happen when interest is real.Tue, 21 Oct 2025 00:00:00 GMThttps://www.vector.co/blog/how-goldcast-turns-event-signals-into-pipeline/https://www.vector.co/blog/how-goldcast-turns-event-signals-into-pipeline/Goldcast used Vector to turn event signals, like reg page visits and content engagement, into coordinated plays across ads, email, and BDRs, driving pipeline before the form fill.Tue, 21 Oct 2025 00:00:00 GMThttps://www.vector.co/blog/thoughtfarmer-from-broad-to-precise-to-precision-pipeline-strategy/https://www.vector.co/blog/thoughtfarmer-from-broad-to-precise-to-precision-pipeline-strategy/ThoughtFarmer's motion shifted from broad awareness to precision-based, multi-channel execution where they meet the buyer exactly where they are.Tue, 21 Oct 2025 00:00:00 GMThttps://www.vector.co/blog/turning-buying-signals-into-thought-leadership-campaigns/https://www.vector.co/blog/turning-buying-signals-into-thought-leadership-campaigns/With Vector, Klue now runs always-on, contact-level campaigns that generate opportunities while the team sleeps.Mon, 06 Oct 2025 00:00:00 GMThttps://www.vector.co/blog/how-vector-runs-gtm/https://www.vector.co/blog/how-vector-runs-gtm/Surround sound GTM isn’t a horror story. With the right signals, the right stack, and the right orchestration, your buyers will feel like you’re everywhere, all at once.Fri, 03 Oct 2025 00:00:00 GMThttps://www.vector.co/blog/strategy-over-tactics-how-vector-elevates-gtm-beyond-ads/https://www.vector.co/blog/strategy-over-tactics-how-vector-elevates-gtm-beyond-ads/Stop confusing strategy with tactics. Learn why Vector goes beyond ABM and retargeting to deliver a true contact-based GTM strategy.Fri, 26 Sep 2025 00:00:00 GMThttps://www.vector.co/blog/how-to-set-up-ad-targeting-that-converts/https://www.vector.co/blog/how-to-set-up-ad-targeting-that-converts/Ad targeting explained: From the basics to smarter strategies, learn how B2B marketers can cut waste, reach the right buyers, and grow pipeline.Fri, 26 Sep 2025 00:00:00 GMThttps://www.vector.co/blog/your-site-doesnt-need-a-redesign-just-a-messaging-facelift/https://www.vector.co/blog/your-site-doesnt-need-a-redesign-just-a-messaging-facelift/It's very possible your website is already doing great work. And with some simple copy and imagery tweaks, you could make it even better. Tue, 26 Aug 2025 00:00:00 GMThttps://www.vector.co/blog/how-to-retarget-website-visitors-the-right-way/https://www.vector.co/blog/how-to-retarget-website-visitors-the-right-way/How modern retargeting works, the best campaign types, step-by-step setup, and how to measure success to boost conversions and ROAS. Fri, 22 Aug 2025 00:00:00 GMThttps://www.vector.co/blog/the-state-of-ad-signals/https://www.vector.co/blog/the-state-of-ad-signals/Our State of Signals survey (n=80) and the companion webinar with Jess Cook (Vector) and Isaac Ware (UserGems) point to a familiar reality: plenty of data, not enough signal clarity.Fri, 15 Aug 2025 00:00:00 GMThttps://www.vector.co/blog/why-i-hired-a-product-marketer-first/https://www.vector.co/blog/why-i-hired-a-product-marketer-first/Before demand gen. Before influencers. My first hire at Vector wasn’t what you’d expect.Tue, 12 Aug 2025 00:00:00 GMThttps://www.vector.co/blog/building-custom-ad-audiences-for-linkedin/https://www.vector.co/blog/building-custom-ad-audiences-for-linkedin/Learn how to create and optimize custom LinkedIn ad audiences using first-party data, contact lists, and intent signals to improve targeting and campaign performance.Thu, 31 Jul 2025 00:00:00 GMThttps://www.vector.co/blog/how-to-build-a-founder-content-system-that-actually-works/https://www.vector.co/blog/how-to-build-a-founder-content-system-that-actually-works/Turn your founder's scattered brilliance into a consistent, scalable, pipeline-driving content engine—with help from AI.Tue, 29 Jul 2025 00:00:00 GMThttps://www.vector.co/blog/how-to-build-a-contact-based-marketing-strategy/https://www.vector.co/blog/how-to-build-a-contact-based-marketing-strategy/Learn how to build a contact-based marketing strategy that targets real buyers, aligns sales and marketing, and drives personalized, high-converting outreach.Thu, 17 Jul 2025 00:00:00 GMThttps://www.vector.co/blog/contact-based-marketing-tools/https://www.vector.co/blog/contact-based-marketing-tools/Learn which tools you need to run a contact-based marketing strategy. Identify real people on your site, track intent, and connect insights across your stack.Thu, 17 Jul 2025 00:00:00 GMThttps://www.vector.co/blog/not-every-product-should-go-plg-heres-how-to-know-if-yours-should/https://www.vector.co/blog/not-every-product-should-go-plg-heres-how-to-know-if-yours-should/When is product-led growth a good idea? Here are three lessons learned from one team that made the leap.Tue, 15 Jul 2025 00:00:00 GMThttps://www.vector.co/blog/how-to-get-strategic-with-b2b-marketing-swag/https://www.vector.co/blog/how-to-get-strategic-with-b2b-marketing-swag/You could whip out the swag catalog and order the usual. Or you could put a little more thought into what your B2B marketing swag says about your brand.Tue, 01 Jul 2025 00:00:00 GMThttps://www.vector.co/blog/best-practices-contact-based-marketing/https://www.vector.co/blog/best-practices-contact-based-marketing/Get the top best practices for contact-based marketing. Learn how to target real decision-makers, personalize outreach, and turn intent into pipeline.Thu, 12 Jun 2025 00:00:00 GMThttps://www.vector.co/blog/should-every-b2b-brand-start-a-podcast-heres-what-we-learned-spending-20k-on-ours/https://www.vector.co/blog/should-every-b2b-brand-start-a-podcast-heres-what-we-learned-spending-20k-on-ours/Hard earned lessons in brand investments, pivoting strategies, maximizing repurposed content, and trusting gut instincts.Wed, 11 Jun 2025 00:00:00 GMThttps://www.vector.co/blog/ceo-shiny-object-syndrome-how-to-handle-it/https://www.vector.co/blog/ceo-shiny-object-syndrome-how-to-handle-it/The challenge isn't stopping the ideas from coming—it's figuring out which ones deserve your precious time and budget.Fri, 30 May 2025 00:00:00 GMThttps://www.vector.co/blog/thinking-about-hiring-a-marketing-agency-heres-what-to-consider/https://www.vector.co/blog/thinking-about-hiring-a-marketing-agency-heres-what-to-consider/The right agency partnership can help you expand your capabilities and scale your marketing strategy beyond what any individual marketer could handle alone.Tue, 20 May 2025 00:00:00 GMThttps://www.vector.co/blog/building-a-category-create-a-moat-using-seo-and-geo/https://www.vector.co/blog/building-a-category-create-a-moat-using-seo-and-geo/As a marketer, you're no longer just competing for Google's attention; you're also fighting to own the conversation in all the AI tools that shape how prospects understand your category.Tue, 20 May 2025 00:00:00 GMThttps://www.vector.co/blog/userled-vector-power-personalized-buyer-experiences-with-contact-level-intent-data/https://www.vector.co/blog/userled-vector-power-personalized-buyer-experiences-with-contact-level-intent-data/The Userled + Vector integration bridges the gap between anonymous website activity and 1:1 experiences to the right buyers at the right time. Tue, 20 May 2025 00:00:00 GMThttps://www.vector.co/blog/how-to-identify-website-visitors/https://www.vector.co/blog/how-to-identify-website-visitors/Uncover the who behind your website traffic. Learn how visitor identification boosts marketing ROI and builds higher quality pipeline faster.Wed, 14 May 2025 00:00:00 GMThttps://www.vector.co/blog/transform-anonymous-visitors-into-high-converting-leads-with-vector-persana-ai/https://www.vector.co/blog/transform-anonymous-visitors-into-high-converting-leads-with-vector-persana-ai/Transform website visitors into leads with Vector + Persana AI. Identify, personalize, and automate outreach with this new integration.Wed, 14 May 2025 00:00:00 GMThttps://www.vector.co/blog/what-to-do-with-intent-data/https://www.vector.co/blog/what-to-do-with-intent-data/You’ve got intent data. What’s next? Learn how to activate it across GTM teams to drive conversions, accelerate pipeline, and grow revenue.Fri, 18 Apr 2025 00:00:00 GMThttps://www.vector.co/blog/what-is-contact-based-marketing/https://www.vector.co/blog/what-is-contact-based-marketing/Contact-based marketing goes beyond traditional ABM to target individual decision-makers, not just accounts. See how you can use CBM to drive real pipeline.Mon, 14 Apr 2025 00:00:00 GMThttps://www.vector.co/blog/unlock-signal-based-prospecting-with-common-room-vector/https://www.vector.co/blog/unlock-signal-based-prospecting-with-common-room-vector/Together, Common Room and Vector amplify signals and improve prospecting, empowering SDRs, AEs, and GTM teams to act faster on website intent.Mon, 07 Apr 2025 00:00:00 GMThttps://www.vector.co/blog/why-contact-based-marketing-is-the-future-of-abm/https://www.vector.co/blog/why-contact-based-marketing-is-the-future-of-abm/Contact-based marketing solves traditional ABM challenges by turning anonymous visitors into actionable leads. Learn how it drives precision and ROI. Tue, 01 Apr 2025 00:00:00 GMT