ICP: Your foundation for everything

Is cold email dead or dying?

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Gone are the days when simply adding a first name and company name token would catch someone's attention, making it seem like the message was tailored specifically for them. Personalization has evolved.

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Personalization now involves appreciating the knowledge of the outside world and honestly speaking to your audiences' problems.

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The flood of generic sales emails has triggered a significant shift in budget from sales to marketing. With reduced SDR teams, businesses are turning to cost-effective, emotion-free

AI solutions that operate 24/7. Consequently, marketing now faces more significant pressure to create demand than ever before.

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Desperate times lead to desperate behavior

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When forecast meetings become contentious, pipeline is low, and the board continues to witness missed targets, everyone starts to panic 😬

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Marketing Qualified Leads (MQLs) no longer meet the necessary qualifications. Sales attempts to target any prospect. And the strategy of defining the Ideal Customer Profile is ignored.

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The purpose of your ICP is to create focus. Your ICP is the foundation for:

• ABM
• Marketing language
• Podcasts
• Blogs
• Website SEO
• Ad Spend
• Social Media posts
• Users Interviews

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If you're feeling pressured in your GTM (Go-To-Market) strategy, remember that going back to basics is always the best use of time. Dealing with customers who are not the right fit can drain your time, money, and focus.

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Marketing and sales are hardest when you target the wrong accounts.